Bella is following the success of her rose dress and puppy love Valentine's Day cards with her first Bella Pilar branded promotion at Papyrus stores nationwide.

The store windows, interior displays and web home page launched Feb. 15th and feature a large 'Make Someone Smile' banner illustrated by Bella. The Spring promotion features exclusively Bella Pilar greeting cards and other products, all of which are new releases. All featured merchandise was created exclusively for Papyrus and can be found in Papyrus stores as well a Papyrus partnerships at Target, Barnes & Noble and Whole Foods.