BELLA PILAR for Joico's CIAO BELLA Design Contest Earlier this year, Joico partnered with Bella to create two holiday-themed designs and invited fans to choose which would appear on their holiday 2014 gift sets. The votes are now in and gift sets will be available October 2014.
BELLA PILAR: Joico
BELLA PILAR for Joico promotional event and vacation giveaway The NYC launch party for the promotion featured life-size cardboard standups that guests could pose with, as well as totebags and cellphone cases featuring Bella's artwork. Visit the Joico Facebook page for info on how you could win a dream vacation for you and your stylist.